Kotak Mahindra Bank and PVR Cinemas launch India’s first co-branded Movie Debit Card

To extend the reach to a much larger audience, PVR and KMBL have launched the Kotak PVR debit card with a power-packed value proposition. 

Kotak PVR debit cardholders will receive joining vouchers and earn points on every transaction on the debit card (at PVR and outside PVR as well), with no upper limit on the points earned.

Points can be redeemed all year round on PVR movie tickets and/or on food & beverages at PVR.

Further, Kotak PVR debit cardholders will get automatically enrolled to the PVR Privilege Plus programme, PVR’s loyalty programme, with enhanced benefits - over and above the PVR Privilege programme.

Puneet Kapoor, President, Products, Alternate Channels and Customer Experience Delivery, Kotak Mahindra Bank Limited said, “We are seeing a gradual return to normalcy and are keen to support the resumption of activities. The first signs of recovery in the entertainment industry are visible with movie theatres reporting higher footfalls and eager audiences keen to experience the magic of the big screen once again.

"We believe that this is just the right time to further strengthen our Dosti with PVR and introduce the first-ever co-branded movie debit card in India, enabling us to serve a much larger segment of our customers who are avid movie-goers.”

“There is a shift in the aspirations of our customers from value buying to experience seeking and Kotak & PVR will ride on the strong growth potential of the multiplex industry by providing a rich product offering that offers an outstanding movie-viewing experience to our customers,” added Kapoor.

Gautam Dutta, CEO, PVR Limited said, “We are extremely delighted to associate with Kotak to introduce the First-in-Market, Entertainment Focused Debit Card which will harness the strength of both brands to attract passionate movie goers to our cinemas.

"Movie viewing is a universal experience spanning across age groups, gender, occupation and geographies, and the unique co-branded debit card that will enable PVR to get access to Kotak’s large customer base and reach will help to tap loyal customers.