MG Motor India signs up 6 more start-ups under “MG Developer Program & Grant”

The 6 finalists include Highway Delite, Socialcore, InCabEx, CamCom, ClearQuote, and the Alexa-based project Meeseeks. The start-ups will receive a grant and mentoring from technology experts and may get an opportunity to work directly with specialized MG teams on selected projects.

Demonstrating its firm focus on encouraging innovation within the start-up community, MG Motor India has already supported over 60 start-ups since 2017 to drive innovation in the automobile space of India.

Such start-ups are working in the fields of engine & emissions, technology, child in-car safety, navigation, connectivity, and electric vehicles ecosystem alongside others.

The overall objective of the program is to support the local start-up community by creating a specialized grant. The brand intends to indigenously foster innovation and contribute towards the development of the start-up ecosystem in India, thereby holistically contributing to the society.

The MG Developer Program & Grant is a part of the carmaker’s focus on innovation as a core pillar of the organization. Launched in partnership with several tech giants including Adobe, Cognizant, SAP, Airtel, TomTom, Unlimit, and others, the program aims to nurture ground-breaking solutions within the Indian urban mobility space.

Speaking on the development, Rajeev Chaba, President & MD, MG Motor India said, “MG thrives on innovation and has developed a symbiotic relationship with the Indian start-up ecosystem. Our goal is to indigenously develop a comprehensive, sustainable, and smart infrastructure for urban mobility in our country. The MG Developer Program has received an overwhelming response and we welcome all teams who have been signed as a part of the initiative. We look forward to mentoring and closely working with them. MG will also explore synergies with these start-ups and may deploy their solutions in its upcoming vehicles.”

The program had received over 300 entries, out of which, 60 teams were shortlisted in the first round. These teams were provided mentorship by 25 industry experts including MG India’s leadership as well as its technology ecosystem partners, making it one of the largest mentoring programs’ in the automotive segment.