Micromax introduces Canvas Win series

With this announcement, Micromax has become the first Indian smartphone player to launch a Windows-based phone.

This partnership marks a milestone in the Indian mobile phone eco-system as it brings together for the first time; Microsoft, Qualcomm and Micromax, the three pioneers who have been leveraging their technology as an enabler for the masses.

Commenting on the launch, Sanjay Kapoor, Chairman, Micromax said, “With our vision to democratize technology and belief in providing consumers with choice of platforms, we are pleased to introduce a new range of Windows-based phones. I am pleased that Micromax is the only Indian mobile phone brand to be present across the two most popular operating platforms in the world.”

He further added, “Micromax’s innovative demeanour and belief in strong partnerships has culminated in today’s launch powered by Microsoft’s UI enriching platform and Qualcomm’s next generation processor. We will continue to introduce products and services that simplify and enhance the data experience of consumers across markets.”

“I congratulate Micromax on the launch of their first Windows Phone today. The Micromax Canvas Win will be available both in India and other emerging markets. Our deep engagement with local OEMs is one of the engines of growth for Windows Phone and we are proud of our partnership with Micromax. With Micromax Canvas Win, Windows Phone is now available to a whole new group of consumers in India, who are looking for innovation and value,” said Bhaskar Pramanik, Chairman, Microsoft India.

“We are excited to collaborate with Microsoft and Micromax, through the Qualcomm Reference Design Program by Qualcomm Technologies, to introduce one of the first Windows Phone 8.1 smartphones by an Indian brand, Canvas Win W121, powered by the Qualcomm® Snapdragon 200 processor,” said Avneesh Agrawal, President, Qualcomm India and South Asia.

"Qualcomm Technologies has a long history of working with Microsoft and we continue to be a leading chipset supplier for Windows Phone. Qualcomm® Snapdragon processors are designed to support an exceptional level of integration between hardware, software and services on Windows Phone, which in turn helps Micromax to offer users a comprehensive set of business and entertainment applications with a combination of processing performance, rich multimedia, high-performance graphics, wireless connectivity and power efficiency.”

The Canvas Win W121 and Canvas Win W092, priced at Rs. 9,500 and Rs. 6,500 respectively, will be available across retail stores and e-com portals starting early July 2014.