December 16, 2025 03:43 pm (IST)
Follow us:
Nissan welcomes cricket stars as new global ambassadors
Yokohama, Feb 24 (IBNS): Nissan has announced a new line-up of cricket talent in support of its partnership with the International Cricket Council (ICC).
India batting star Rohit Sharma, West Indian all-rounder Andre Russell and New Zealand captain Suzie Bates will all help the Japanese car manufacturer bring cricket excitement to fans, starting with the ICC World Twenty20 in India from March 8th.
“Nissan is absolutely delighted to welcome this illustrious line-up to the Nissan team as ambassadors,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “As genuine performers in the shorter form of the game, these players consistently deliver on the big stage. We look forward to working together to bring cricketing excitement to fans worldwide, starting with the ICC World T20."
In addition to an advertising campaign, Nissan’s cricket ambassadors will be active on social media across the tournament, supporting other fan focused initiatives such as Nissan Play of the Day and sharing great cricket content.
Rohit Sharma said, “I’m thrilled to work with Nissan on their partnership with the International Cricket Council. The ICC World T20 is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting cricket competitions in the world and I’m looking forward to sharing that with the fans.”
Sharma, Russell and Bates join South African bowling legend Dale Steyn and rising star Kagiso Rabada in the Nissan cricket family, who were recently announced as Nissan cricket ambassadors in their home country for the next year.
“I am thrilled to be among some of the top athletes in the world that are associated with Nissan as a brand ambassador,” Dale Steyn said. “Nissan’s partnership with cricket will expose and inspire more young players to the game both internationally and on home soil.”
The eight-year sponsorship deal with the ICC comprises all tournaments for the period 2016 to 2023. It builds upon Nissan’s sport sponsorship portfolio that already includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games, not to mention an array of talent from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Why Gold Loans Are a Better Option than Selling Your Gold?
Tue, Dec 16 2025
"India can’t grow without exports," Kant warns, as geopolitics, protectionism reshape global trade
Mon, Dec 15 2025
NCAER appoints Suresh Goyal as 11th Director General
Mon, Dec 15 2025
Rupee in freefall, Sensex dips — India’s economy under pressure?
Mon, Dec 15 2025