OYO foresees huge market potential in Indore

There are currently 100 OYO hotels in Indore itself with over 1600 rooms providing standardized and affordable accommodation to travellers. OYO’s network across Madhya Pradesh spans over 300 hotels in 13 cities including Indore, Bhopal, Gwalior, Jabalpur, Pachmarhi, Khajuraho, Sagar and Ujjain. In this time, the average occupancy rate in these hotels has grown between 30-40%.

Speaking on OYO’s upcoming plans, Shachindra Saxena, Hub Head, OYO – Madhya Pradesh said, “We are very happy with the response to our offerings in Indore. The hotel market here has the potential to expand further. Our aim is to enable delightful stay-experience for the customers by empowering hotel owners – increasing their overall profitability, give them access to technology and help them provide better customer service. We are exploring tie-ups with hotels that are willing to be transformed to OYO standards and come onto our platform.”

He further added “OYO has been at the forefront of modernizing the small and budget hotels category in the state of Madhya Pradesh. We are working closely with various stakeholders to deliver enhanced stay-options to travellers. OYO was the booking partner for MP Tourism’s Jal Mahotsav. Such partnerships help us make new experiences accessible to tourists.”

OYO also generated new employment opportunities and nurtured micro entrepreneurs. “There are many examples of people who have become successful after partnering with OYO. From rooms taken on lease to having their own property, we have helped them grow at a fast pace and become successful entrepreneurs,” said Saxena.

Vinod Khurana, an OYO hotel-partner from Indore shared his experience, “Partnering with OYO has given a strong boost to my business. The occupancy level at the hotel has increased by nearly 200%. The staff was also trained by OYO which helped in improving the customer experience. The feedback from guests is very positive. I am extremely happy and satisfied with this association.” Mr. Khurana joined the OYO network in February 2016.

OYO is the global pioneer of a new business model, where the company partnered with hotels to standardize and transform their rooms to deliver a better experience to guests.  In a little over 3 years since launch, OYO has become India’s largest hotel network, spread across 7000 hotels in 200 cities. Powered by technology, OYO apps make both the consumer and hotelier experience faster, convenient and more delightful. OYO’s hotel-booking app is among the fastest in the world, enabling guests to search and book a room in less than 5 seconds with just three taps. The company also recently launched OYO Captains, to provide personalized on-ground local assistance to guests.