OYO launches an aspirational living category

With this, OYO continues to break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.

OYO’s innovation in this all-new category of neighbourhood stays is targeted at Millennials*, for whom price, convenience and a differentiated experience play an important role in determining choices.

Based on the needs of the Millennial traveller, OYO Townhouse breaks away from decades-old hotel industry templates. Brand new systems and services have replaced the older, wasteful conventions of the past.

Every single element – from the breakfast menu to the booking process – has been reengineered to deliver higher quality and better value. Also, unlike the one-size-fits-all approach of traditional hotel chains, every Townhouse is designed to complement its neighbourhood. Guests will get the stellar features and dynamic service they expect from a Townhouse, with the added benefit of a hyper-local address, right in the middle of all the action.

This reinvention has resulted in a new kind of hotel that’s optimised for comfort, efficiency, convenience and affordability.

Ritesh Agarwal, Founder & CEO - OYO, said “OYO Townhouse represents our ongoing commitment to continue innovating and creating world-class hotel experiences from India. Townhouse will operate as a hotel, community hotspot, cafe and merchandise store – to deliver an all-encompassing experience to guests. We are excited to showcase and deliver this proposition today. We are confident that our guests will love the experience of these tastefully done properties staffed with OYO Townhouse Managers trained to deliver authentic and unique Townhouse service. This launch marks a milestone in our journey towards the next level of Hospitality, consolidating our position as a category innovator and leader.”

Elaborating further, Ritesh added, “OYO Townhouse proposition is based on the needs of Millennials who attach great importance to individuality and self-expression. The “neighbourhood” connect is a result of understanding that Millenials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. Travel and hospitality remains at the heart of this so-called ‘planning paradox’. Using our state-of-the art technology and patented processes, each OYO Townhouse promises a bundle of offerings consumers have not experienced so far in the hospitality space.”