Panasonic unveils festive season offers

The campaign has been created keeping in mind the flavour and zest of the Indian festive season.

 

Speaking on the occasion, Manish Sharma- Managing Director, Panasonic India said, “It is well known that no other country celebrates so many festivals with such joy as India does, and buying new products during this time is considered auspicious leading to a very positive and high consumer sentiment. As the spell of celebrations has just started, we at Panasonic India, are delighted to introduce ‘My Celebrations, My Choices’ campaign. It is apt for consumers as, in every part of India, festivals are associated with cheerfulness."

 

"With this campaign, Panasonic aims to become everyone’s choice by being a part of everyone’s celebrations through an enthralling range of offers and products. We have allocated a budget of Rs. 85 crores towards marketing activities this festive season and are aiming 25% growth in sales as compared to the same period last year," Sharma said.

 

Consumers can avail these special offers at Panasonic’s 180 exclusive brand Shops Pan-India, multi-brand retail outlets and 90 active P4 (Panasonic Premium Partner Program) outlets spread across the country.