May 14, 2026 12:10 am (IST)
Follow us:
Tata Capital bags Communicator Awards
Kolkata, May 6 (IBNS): Tata Capital's creativity 'Half-Stories' part of the 'Do Right' initiative, recently won the Award of Excellence (Gold) in the Integrated Campaign category at the Communicator Awards 2014.
The Communicator Awards are one of the leading international awards program recognizing big ideas in marketing and communications.
According to the Tata Capital, the ‘Do Right’ initiative emanates from the brand philosophy - ‘We only do what’s right for you’ and aims to spread the spirit of ‘doing right’ in society at large.
‘Half Stories – the journey of doing right' is a 2000 Km bike journey that aims to discover simple stories of unfulfilled needs of everyday people from some of the remotest parts of India.
Speaking about the achievement, Veetika Deoras, Head of Brand Marketing and Corporate Communication, Tata Capital said, "The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves."
Deoras noted, "Half Stories is a platform that allows us as ordinary people, to get connected with simple stories of the simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, meeting. We are deeply encouraged by this recognition and want to thank the Communicator Awards panel for their vote of confidence in the campaign and supporting us."
The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts (IAVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
The IAVA members include executives from organizations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, Sotheby's Institute of Art, Time, Wired and Yahoo!
The Communicator Awards honors work that transcends innovation and craft - work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Uber CEO Dara Khosrowshahi rides Delhi Metro, calls it 'fast, affordable and reliable'
Wed, May 13 2026
Larsen & Toubro secures major power transmission, distribution orders from Middle East
Wed, May 13 2026
Raise Financial Services announces acquisition of GreenLife Insurance Broking to foray into Insurance distribution
Wed, May 13 2026
Big boost for ECL! Coal Minister praises Eastern Coalfields, sets bigger targets for growth
Wed, May 13 2026
India’s inflation climbs to 3.48 pct, silver jewellery sees massive 144 percent price surge
Wed, May 13 2026
Centre’s gold import move triggers stock market drama; jewellery shares tank, lenders jump
Wed, May 13 2026
Indian Rupee hits historic low of 95.8 against US Dollar
Wed, May 13 2026
How to Calculate Health Insurance Premium in India?
Wed, May 13 2026