Tata Housing introduces India's first broker to broker network

Titled ‘Bandhan’, the platform has been created with a vision to connect, educate, train and certify the broker community, in partnership with the Royal Institution of Chartered Surveyors (RICS).

Exclusively for brokers, ‘Bandhan’ – India’s first social network for brokers, aims at introducing standardized and transparent brokerage practices amidst a very large unorganized broker community, for the eventual benefit of consumers. Apart from training, the platform will enable brokers to list the entire secondary market housing stock to be showcased across the country.

Speaking on the launch of this unique initiative, Brotin Banerjee, CEO and MD, Tata Housing said, “Despite playing a critical role in the buying cycle, brokers have never got their due respect because of the huge gap in the service expectation of the customer. We believe a lot of credit for the growth of the real estate industry should have been given to brokers as they play a critical role in the buying cycle of a consumer.”

He further added, “The broker community is yet an unorganized work force and remains local in nature. With this platform, we not only wish to express our gratitude to the community but help them enhance their skills to serve the end consumer better. With the growing demand from the retail investor segment, brokers are becoming partners in creating wealth and they need to be well equipped to handle their clients like their counter parts across the world. Through this platform, Tata Housing is trying to add value to channel partners through their certification and knowledge enhancement.”

“Brokers have played a crucial role in the evolution of the real estate market.  We believe this is a great initiative by Tata Housing that would help the broker community enhance their image and command respect that has been long due. Training would further strengthen their value and make them important in the decision making cycle. We look forward to working with Tata Housing on this commendable initiative, which we hope will have a significant impact in improving the brokerage landscape,” said Devina Ghildial – MD South Asia, RICS.