Tata Motors launches the all-new range of Tata Ultra trucks

Launching the all-new Tata ULTRA ILCV range, Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment - the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicle industry.”

Pisharody said: “The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”