August 17, 2026 01:16 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
After SC rebuke, BCI chief apologises to NALSAR students over enrolment freeze row | Independence Day: PM Modi’s big youth pitch— AI training, free coaching amid exam row and job concerns | ‘Shakti Ki Saptadhara’: Modi reveals 7 pillars to power India’s next leap in his I-Day speech from Red Fort | West Bengal STF arrests 3 more suspected Pakistani spies in Cooch Behar | Bengal man arrested in Bengaluru over terror links, Afghanistan travel plan | Ajit Doval breaks silence on Operation Sindoor in Discovery’s explosive new docuseries | Rahul Gandhi's 'mock hug' taunt sparks row; Centre stresses 'mutual respect' with Italy | Delhi on high alert: Bomb threat to High Court, airport and multiple locations ahead of I-Day | ‘Who are they to interfere?’: CJI Surya Kant slams Bar Council of India over NALSAR students’ enrolment row | 'Shows how low Congress has sunk': BJP slams Rahul Gandhi over Modi foreign policy jibe

Tata Motors SOUL culminates its ‘Iconic Ladakh Drive, Mountain Trail, August 2018’

| @indiablooms | Aug 11, 2018, at 06:13 pm

Mumbai Aug 11 (IBNS): Tata Motors SOUL (SUV Owners United League) enthralled its SUV enthusiasts for the second time this year with its ‘Iconic Ladakh Drive, Mountain Trail, August 2018’.

To explore the unexplored destinations, this trail drove through the scintillating landscapes of Himachal Pradesh starting from Chandigarh to the Land of the mystic Lamas – Ladakh. The drive to Leh was designed to give the Safari and Hexa owners an experience of a lifetime, where these adventure seekers got a chance to drive through a 1300 kilometer stretch across plains and rugged snow-capped mountains.

Post its commencement on 3rd August from Chandigarh, the SOUL convoy of 12 Tata SUVs and 32 people traversed through few of the highest mountain passes in the country like the majestic Rohtang Pass, the gateway to Ladakh, the Baralachha pass which is at an altitude of 16,000 ft, Nakee La at 16500 ft, and Lachungla at 16600ft. This 10 day drive journey concluded at Khardung La, a pass situated at 18,380 ft above the sea level. With an exceptional combination of design, comfort and off-road and on-road capabilities, the Tata Motors trail of SUVs drove seamlessly through some of the highest motorable roads and passes in the world.

This expedition was curated to provide Tata SOUL members with an opportunity to rekindle their spirit of adventure, in the company of like-minded people and cover some of the toughest terrains in the country. This drive gave them a chance to visit some of the most pristine and unexplored areas, from lush green valleys to snow-capped mountains. The members also enjoyed the unparalleled beauty of Pangong Tso and a camping night under the stars in the Himalayas. To make the experience even more enriching, there were activities like white water rafting in the Zanskar river and cooking lessons of the local culinary delicacies.

SOUL is a special program from Tata Motors that brings together the Tata Motors SUV owners through adventurous drives traversing across some of the most breath-taking landscapes. Since its inception in 2012, the community has grown to more than 10,000 proud members. The SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty and insurance, which enhances the ownership experience of their Tata SUV.

 

 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.