TCS becomes second global IT service brand to cross USD 20 Bn in brand value

With a remarkable 826% growth in brand value over the last 15 years from $2.3 billion in 2010, TCS has cemented its position as a leader in the IT services industry.

David Haig, CEO and Chairman, Brand Finance, said, “At Brand finance, we have been tracking TCS for about two decades and I am continually impressed by how the company keeps innovating its business and projecting its brand on the global stage."

Haig said, "Their consistent efforts have led them to a milestone year where they’ve become the second company in the industry to ever cross the landmark 20 billion mark in brand value. Congratulations to all the 600K TCSers who proudly carry their brand forward.”

Abhinav Kumar, Chief Marketing Officer, Tata Consultancy Services, said, “As we kick off a new year in 2025 with the World Economic Forum at Davos, we are delighted to see our brand cross this major landmark and cement its position in the top tier of our industry. We have been a strategic partner to WEF for 15 years and in this period our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients."

TCS said it is focus on marketing excellence has enhanced brand visibility and global reach. TCS sponsors 14 major endurance running races worldwide, including five of the prestigious Abbott World Marathon Majors: New York, London, Boston, Chicago, and now Sydney, engaging over 600,000 runners annually.

Through initiatives like the Future Athlete Project, TCS leverages advanced digital twin technology to monitor heart function and enhance athlete performance, reinforcing its commitment to health, wellness, and community development.