Zomato enters the experiential events space with Zomaland

According to a release, "the larger-than-life carnival will be a whimsical delight, bringing together some of the top chefs and eateries from across the country, a stellar line-up of music artists and DJs, and never-seen-before interactive installations."

It will also feature a vintage funfair with carnival games and fascinating photo booths, vibrant food parades, enthralling street performances and a dedicated zone for the children.

Speaking on the conceptualisation of Zomaland, Gaurav Gupta, COO, Zomato, said, “We view ourselves as a food company which aims at giving users the best food experience - online as well as offline. We believe that if there is an experience to be built around food, Zomato has a significant role to play in making it happen. We also believe that the restaurant channel or out-of-home food cooking theme will be dominant in the future and we are trying to grow that as much as we can. The introduction of Zomaland is a step forward towards our goal of 'better food for more people'."

"The carnival will be an ultimate celebration of food and entertainment with 100+ handpicked eateries in each city, spread over 8 food zones where the streets of Delhi 6 meet the bylanes of Beijing, and the mellow flavours of the Mediterranean meet the flaming cuisine of Mexico. That’s not all, Zomaland will have food for every palate, music for all ears, games for all age groups, and incredible attractions to please every eye.

“Zomaland is the result of months of hard work, dedication, brainstorming and food-sampling. With it, our users will witness all the aspects of Zomato coming to life in the form of a carnival, at a scale never attempted before. Although we are starting with 3 cities, we will extend the joy to many more cities around the world as we move ahead,” added Chaitanya Mathur, Global Head, Zomato Live.

The first edition of the extravaganza will take place in Delhi (18-20 January) followed by Pune (8-10 February) and Bangalore (1-3 March).

Founded by Deepinder Goyal and Pankaj Chaddah in 2008, Zomato is a restaurant search and discovery platform providing in-depth information for over 1.4 million restaurants across 24 countries and serves more than 50 million users every month.

In addition to restaurant search and discovery, Zomato has expanded its offering to Online Ordering (Food Delivery), Take Away Services (Zomato Pickup), Table Reservations, B2B food ingredient supply for restaurants and Zomato Piggybank, creating cutting-edge technology to connect restaurant businesses and customers. In addition to these services, Zomato is also used by consumers to discover, rate, and review restaurants, as well as create their own personal networks of fellow food enthusiasts for trusted recommendations.