February 11, 2026 08:36 am (IST)
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​​IdeaHive Media launches campaign to address water crisis
Mumbai, May 19 (IBNS): IdeaHive Media Pvt Ltd, a Cause Driven Media Campaign Management start-up company, is all set to launch 'Paani ka Teeka', a people's movement project that aims to collectively work towards reversing the effect of the water crisis across India.
The “Paani ka Teeka” campaign has been created with a dual objective of raising awareness among city dwellers to value and conserve water and to drive the attention of the Indian citizens to come together and bring change through various water harvesting, water conservation and watershed management techniques in the villages of this country.
The campaign, “Paani ka Teeka” will be unveiled by Princess Asha Raje Gaekwad along with Shaina NC, Executive World Chairperson, Giants International & national executive council, BJP next week in Mumbai.
The event will take place in presence of the campaign’s Knowledge Partners, the Watershed Organization Trust (WOTR).
Crispino Lobo, Managing Trustee of WOTR will speak on the implementation process. Louiz Banks, will also mention about the support from the music industry to further amplify this project. While IdeaHive team will share the vision of the project.
Speaking on the same, Dilip Moorkoth, Managing Director, IdeaHive said, “We are very happy to launch our first project, “Paani ka Teeka” as a peoples movement initiative and bring the nation together and work towards, reversing this crisis. While our focus will be to bring behavioural changes and get people to value and conserve water, we are glad to find a knowledge partner in WOTR, who will play a key role in the transformation of the villages through the campaign.”
The launch of this campaign will take place in Mumbai on May 23.
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