Abir Chatterjee launches Britania's NutriChoice Sugarfree Cracker
Kolkata: Tollywood actor Abir Chatterjee on Thursday launched Britannia's NutriChoice Sugarfree Cracker in West Bengal, Assam and North-East markets.
Available in two pack sizes, NutriChoice Sugarfree Crackers are accessible at grocery stores and are priced at Rs 32 for a 300 gm packet and Rs 10 for a 73.5 gm packet.
The brand has also roped in popular Abir as the face of the brand in West Bengal.
At the launch event, Abir was accompanied by Vinay Subramanyam, Head-Marketing, Britannia Industries in unveiling the new Britannia NutriChoice Sugarfree Cracker.
Speaking at the event, Abir said, "Britannia comes with a 100-year-old legacy and to be associated with such an iconic brand is an honour for me. NutriChoice Sugarfree Cracker has been a constant companion, enabling me to make healthier choices and enjoy a quick snack. This new look and taste of the Sugarfree Cracker is even better than before and I am sure that consumers would truly enjoy the new avatar of our very own tea-time snack."
Vinay Subramanyam, Head- Marketing, Britannia Industries said, “At Britannia, innovation is the cornerstone of product development and with this launch we offer our consumers a thinner, lighter and crispier NutriChoice Sugarfree Cracker. The brand NutriChoice is all about the power of a good choice, and we are confident that this product does immense justice to that credo.”
(Images by Soumo Das/IBNS)
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