Amway India launches Satinique range for hair care

The range consists of 4 Shampoos for different hair needs, a glossy repair Conditioner, a revitalizing Masque, a Scalp Tonic and a Styling Gel.

This is the first time that Amway India is targeting the burgeoning Conditioner, Styling and Scalp tonic market in the country. The new range priced at INR 325 onwards, with vibrant and bold colors packaging, offers compelling new fragrances with unique blend of Botanicals and Nutrients.

The company organized an experiential Hair Spa in Kolkata recently to promote the new Satinique Hair Care Products.

Amway said the new SATINIQUE formulas are ideal for Indian women who characteristically have straight, black and thick hair and tend to wear longer hair styles which make their hair more prone to damage and split ends. The new SATINIQUE formulas take care of the most annoying problems that hair can have - flat and lifeless, dandruff, filled with split ends and prone to frizziness and hair loss due to breakage.

"The key to SATINIQUE power lies with its ENERJUVE™ technology. Developed by Amway scientists, ENERJUVE™ technology is an exclusive, patented, positively charged complex of lipids, ceramides and amino acids. It works in three ways to correct the negative charge found in damaged hair," said the company.

Speaking about the new Satinique range, Diptarag Bhattacharjee, Vice President, Eastern Region, Amway India, said, “Amway’s deep commitment to scientific innovation elevates SATINIQUE to be among the best haircare brands in the market. We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair, inside and out.”