Junior Horlicks launches parenting campaign

Mothers can share their parenting secrets at special Junior Horlicks kiosks at modern trade outlets across Chennai, Kolkata, Hyderabad and Bengaluru and through the campaign’s facebook page-www.facebook.com/JuniorHorlicksMomsKnowBest.  

 

The top 100 tips will be selected by a panel of experts including a paediatrician and mommy bloggers and will be compiled into a book on parenting which will be curated by a leading publication.  

 

‘Junior Horlicks Moms Know Best’ kiosks will be live on May 24 and 25 at the modern trade outlets of Big Bazaar, TOTAL and Spencers in Kolkata, Bengaluru and Hyderabad. 

 

Mothers can simply walk in and share their most memorable experiences through a digitally designed book or log onto www.facebook.com/JuniorHorlicksMomsKnowBest to share their parenting tips.

 

Mothers can ask their own questions and also answer parenting questions asked by other moms. Kolkata, Chennai, Bengaluru and Hyderabad moms can join ‘Moms Knows Best’ at their nearest stores.

 

Talking about this initiative, Jayant Singh, EVP - Marketing, GlaxoSmithKline Consumer Healthcare India, said, “When it comes to what is best for children- only Moms Knows Best. With this core thought, Junior Horlicks is taking a novel initiative of collecting the experiences of moms across the country and curating it into- ‘Moms Know Best’ an ideal reference book that aims to assist in the process of parenting. While there are many books on parenting available, this book would be very relevant for the Indian mother as the tips compiled herein would be derived from everyday experiences by mothers across the country.”