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Mercedes-Benz launches global heart throb CLA 45 AMG in India

| | Jul 22, 2014, at 11:32 pm
New Delhi, July 22 (IBNS) Heralding a new era of performance motoring in India, Mercedes-Benz Tuesday launched the global style and performance heart throb - the CLA 45 AMG - in India.

The CLA 45 AMG is all set to redefine performance driving in India as it boasts of the award winning ‘Most Powerful four-cylinder series production engine in the world’.

It is for the first time in the history of the AMG brand, that a high-performance car powered by a four-cylinder engine is introduced. The CLA 45 AMG the newest member of the AMG Performance Brand was launched in India by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at Buddh International Circuit.     

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The launch of the CLA 45 AMG in India is a significant step forward towards the evolution of performance driving in the country. We are extremely delighted to introduce the first ever four-cylinder AMG in India and are confident that the CLA 45 AMG with its fascinatingly sporty design, scintillating driving experience impressive craftsmanship and individuality; will be a resounding success among our young customer groups.

"The CLA 45 AMG is a perfect embodiment of the AMG DNA and reflects the AMG brand pledge of ‘Driving Performance’. Boasting of the ‘most powerful four-cylinder series production engine in the world’ the CLA 45 AMG is an unmistakable result of Mercedes-AMG’s unsurpassable expertise in motorsports and engine development over four and half decades.” 

“The launch of CLA 45 AMG is inspired by the resounding success of our New Generation Compact cars in India. We have seen a rising demand among our growing young customer base for a stylish and high performance car which makes a strong personal style statement adding practicality of everyday use simultaneously. The CLA 45 AMG suits the requirement of these young customers like no other AMG in the portfolio. The CLA 45 AMG is the seventh AMG product available in the Indian market and signifies the growing penchant for the performance sedan segment in India. With the launch of the CLA 45 AMG we not only pioneer the ‘Compact Performance Sedan’ segment in India, but also fortify our AMG strategy for India.”   Kern further added.

The CLA 45 AMG is priced at Rs. 68.50 lakhs ex-showroom Delhi and will be available for sales across all Mercedes-Benz India dealerships across India.

 

Photo Captions: Photo 1  - Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India with newly launched CLA 45 AMG
Photo 2 - Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India with AMG portfolio

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