Piramal Enterprises'Consumer Product division signs Juhi Chawla as brand ambassador

Jungle Magic is the umbrella brand for kids’ wellbeing products under the auspices of the Consumer Products division of Piramal Enterprises Limited.

The core essence of the brand Jungle Magic is to provide parents with innovative solutions for day to day problems encountered in caring for their child’s health & wellbeing.

With a range of ‘kid enchanting’ wellbeing products across categories like anti mosquito bands and patches, hand sanitizers, perfumes and smart tiffins, for the 5-11 year olds, the Jungle Magic brand is soon becoming the brand of choice for kids and mothers alike.

Kedar Rajadnye, President & COO - Consumer Products Division, Piramal Enterprises said, “As mothers are very sensitive when selecting products for their child’s personal care - a great deal of attention is given to ensure kids safety, efficacy and proof of action. The primary objective of the brand is in providing wellbeing solutions that personify wellness and fun. We are very happy to have Juhi Chawla as the brand ambassador for the Jungle Magic Brand. Being a loving, caring and most importantly an experienced mother herself, Juhi’s association with the brand would go a long way in reaching out to parents who could well do with some friendly advice and tips with respect to caring for their child’s health and wellbeing.”

Speaking on her association actor Juhi Chawla said, “In today’s day and age, despite the technological advancement in general healthcare and self-care awareness, kids across India most often than not still continue to fall prey to illnesses and health hazards the incidence of which could be highly reduced if not totally avoided. As a mother myself, it is easy for me to relate to the challenges that other mothers face in caring for their child’s health and wellbeing on a day to day basis. I am delighted to be associated with the Jungle Magic, as the primary focus and objective of this brand is equip mothers with wellbeing solutions that are not just efficacious but endearing for the child as well.”