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Reebok Classic joins forces with Kendrick Lamar to launch limited edition range in India

| | Apr 13, 2016, at 10:20 pm
Kolkata/New Delhi, Apr 13 (IBNS) : Reebok Classic pays tribute to Kendrick Lamar, legendary American rapper and Reebok Classic Brand ambassador for his 2016 Grammy win and will soon launch a limited edition range to woo his fans in India.

With this partnership, the Reebok Brand will celebrate the modern history and bold future of the iconic Classic Leather shoe at the same time inspiring people to continuously push their boundaries to reach their full potential.

Reebok Classic is the lifestyle brand rooted in the Brand’s strong fitness heritage. With the introduction of the Classic collection, Reebok was the first brand to fuse street style and fitness by epitomizing 80’s lifestyle fashion.

Lighting the fire of the fitness craze, the Brand launched the first Reebok Classic Leather shoe in the 80’s.

Launched in an era when runners were not generally overly technical, it was the absolute simplicity of the Classic Leather that made it the timeless style and fitness icon then that it remains today.

Crafted with beautiful tumbled leather, the Classic Leather series was a trendy hip-hop styled yet functional option for one’s casual run.

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