They lost ₹4 lakh in a cloud kitchen—Then built a ₹2 crore business in just 2 months

Their journey began with an investment of Rs 4 lakh in a cloud kitchen in Bengaluru. However, the business struggled to attract customers, with high commissions from food-delivery platforms, expensive advertising and low direct orders weighing on the venture.

Sharing their story on X, user Pratham wrote: “Meet Kushal Reddy & Chahak Jain. They invested ₹4 lakh into a cloud kitchen in Bengaluru. It failed. Zomato/Swiggy commissions, expensive ads and low direct orders killed the business.”

The setback, however, did not stop the entrepreneurs. They subsequently launched Kried, a fried-chicken burger food truck.

Before opening the food truck, Chahak began documenting their entrepreneurial journey on Instagram. The content reportedly went viral, helping them build a sizeable customer base even before they sold their first burger.

According to the X post, their social media strategy helped them attract more than 5,000 potential customers before the food truck officially began operations.

Kried now reportedly serves around 350 to 450 customers a day and generates close to Rs 1 lakh in daily sales, according to the post.

The story has attracted significant attention on social media, with users praising the entrepreneurs for turning an unsuccessful venture into a growing business.

“₹4 lakh to ₹2 crore in revenue is an incredible turnaround,” one user commented.

Another wrote: “Yes, their hard work really pays off.”

“What a comeback. Failure taught them, content built the audience, and execution turned it into a ₹2 crore success story,” another user said.

However, some social media users questioned the figures cited in the viral post, particularly the reported daily customer count.

“400 orders a day? That’s a little unbelievable,” one X user wrote.

Another commented: “400 customers a day is kinda weirdly unbelievable.”

The figures and business claims have not been independently verified.