May 09, 2025 03:43 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'We stand in unwavering solidarity with our armed forces': Gautam Adani amid escalation with Pakistan | 'India will firmly counter any escalation': S Jaishankar speaks to US Secretary Marco Rubio after Pakistan drone attack | Breaking News: Blackout in Jammu as Pakistan launches fresh attacks on Jammu, heavy shelling on, sirens heard | Ensure smooth functioning of essential services: Amit Shah tells states in security review meet after Operation Sindoor | Ensure smooth functioning of essential services: Amit Shah tells states in security review meet after Operation Sindoor | Seven Pakistani soldiers killed, five injured in bomb attack on military convoy in southwestern Balochistan | Modi, Albanese eye to advance India-Australia Comprehensive Strategic Partnership during telephone conversation | Hold dialogue with all political parties on caste census: Mallikarjun Kharge writes to PM Modi | PM Modi meets NSA Ajit Doval amid India's wait for retaliation against Pahalgam terror attack | Pakistan grilled at UNSC amid rising tension with India after Pahalgam terror attack

Alia Bhatt features in Cadbury Perk's new TVC

| | Apr 02, 2015, at 09:25 pm
Mumbai/Kolkata, April 2 (IBNS): Mondelez India Foods Private Limited (formerly Cadbury India Ltd.), has launched a new TVC for their popular chocolate brand Cadbury Perk.

The brand has signed up the young and vivacious Bollywood actor Alia Bhatt as its ambassador.

In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk’s new ‘Jiyo Lightum Light’ campaign.

Known for its quirky communication, Perk’s new campaign, created by Ogilvy and produced by Tubelight Films, is all about enjoying the lighter moments of life.

The ticklish storyline of the TVC, begins with a shot of Alia enjoying a Perk bar with her girlfriend. The first bite of the chocolate sparks her naughty side and she goes on to play an innocent prank on two men in the vicinity.

Speaking about her experience working on this campaign, Alia said, “I am super excited to be the face of Perk, it's a brand that reflects my own playful personality. When the Mondelez India team told me about the new brand campaign I could not wait to get on-board and as expected, I had a really fun time shooting for the TVC.  Perk is all about enjoying the lighter moments of life and my character in the TVC brings this to life. It was quite refreshing for me to honestly just be myself on the shoot day light hearted and "perky ".

Commenting on the new TVC, Prashant Peres, Director, Marketing - Chocolates, Mondelez India Foods Private Ltd, said, “Perk is a brand that believes in infusing fun into the mundane and our new TVC hopes to trigger the quirky side in everyone. In the past, we have had vivacious personalities like Preity Zinta, Genelia D’souza, who embody what Perk stands for – youth, fun and mischief. So Alia Bhatt was our natural choice for the brand as she brings the ‘Jiyo Lightum Light’ tagline to life so effortlessly. Perk enjoys a great connect with consumers who believe in taking life lightly and now with the very popular and bubbly Alia on board, we believe this connect will only get stronger.”

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Close menu