#BoycottManyavar trends on Twitter in backlash against Alia Bhatt's new ad questioning Kanyadan

The 1:41-minute ad, which features Bollywood's leading actress Alia Bhatt as a bride, showcases how women are treated as "dhan" or "riches".

In the ad, Alia is seen questioning the age-old custom where women are symbolically handed over to the groom's family.

Towards the end of the ad, the groom's family is seen to unsubscribe to the custom, which is still very common in the 21st century.

#BoycottManyavar trends

One Monica Singh says, "As per Sanatan culture, the parents of a girl, who get an opportunity of ‘Kanyadaan’, are considered to be fortunate."

Ravi Sutar says, " Now to, Religious education is required Hindu Rashtra wanted."

One user with name Guru Sevak Soumya says, "Manyavar claims that ‘Kanyamaan’ gives a new spin to Hindu wedding ritual of Kanyadaan, highlighting idea of respecting brides instead of giving them away. When will they give new spin to the actual oppressive customs of other faiths like TTT, Halala, Polygamy."

Akshay Goswami says, "First of all understand our culture, tradition & beliefs and the reason behind "Kanyadan". Stop making such nonsense ads which harms our religious sentiments."