Kesh King gets a new face in Shruti Haasan

With this association, Shruti will be endorsing the Kesh King Ayurvedic Medicinal Oil specifically for the Southern markets and the brand’s Aloe Vera Herbal Shampoo on a pan-India basis. 

With Shruti Haasan on board, Kesh King, for the very first time, the company said it will focus on targeted creative communication for its shampoo variant.

Juhi Chawla, the current brand ambassador of Kesh King Ayurvedic Medicinal Oil will continue as the national face of the product.

Speaking on this occasion, Priti Sureka, Director, Emami Limited said that, “The Indian hair care market is currently experiencing a phenomenal growth. “Ayurvedic’ with its associated benefits, is largely catching eyeballs of the youth particularly.  Thus it was imperative that we strategically focus on expanding existing markets as well as penetrate newer ones. Bringing in Shruti Haasan as an endorser to this brand will help us generate enough attention for the brand among its target markets and audience. “

Speaking on this occasion, Shruti Haasan, the new brand ambassador said, “ I feel great to be associated  with a brand like Kesh King, which has successfully established itself as a trusted ayurvedic solution for the  complete hair health of  the whole family. Kesh King Ayurvedic portfolio helps keep premature problems associated with hair and scalp at bay which is a very useful proposition for actors like us who generally have to work for long hours under scorching sun, strong lights and amidst dust & grime.”