Lakmé Fashion Week to host plus-size show in collaboration with aLL and designer Shilpa Chavan

This plus-size show will be a part of the Lakmé Fashion Week Winter/Festive 2016 to be held at The St. Regis, Mumbai from August 24 to 28, jointly organized by Lakmé and IMG Reliance Pvt. Ltd.

Bearing the need for plus sizes in mind, Lakmé Fashion Week has collaborated with aLL – The Plus Size store, and collectively they will break thought patterns this season, by presenting a unique collection that will be showcased at the upcoming Winter/Festive edition.

Styled by designer Shilpa Chavan of Little Shilpa, this show will represent the inclusive spirit of fashion that both entities represent and believe in and will open up a host of options for every individual looking for fashionable choices irrespective of their shape or size. 

Purnima Lamba, Head of Innovation, Lakmé said, “Fashion and beauty in India must reflect our diversity. At Lakmé Fashion Week we are very excited to present our first plus sized fashion show in association with Little Shilpa. Redefining the future of fashion yet again, Lakmé Fashion Week always strives for a more inclusive future for us all.”

Jaspreet Chandok, Vice President and Head- Fashion, IMG Reliance Pvt. Ltd, said: “We believe that fashion should embrace diversity and cater to all body types. The Lakmé Fashion Week will continue to push the boundaries of fashion and break stereotypes and this is another step in that direction.”

aLL Business Head Manish Aziz said, “At aLL, we have always believed fashion is for everyone and size is just a number. It’s about flaunting the best of you, without any inhibitions. Being the first in the Indian market over a decade ago, to identify the gap in plus-size offerings, we have committed ourselves solely to catering to this audience."

"From being the first brand to delight and excite customers with plus-size fashion, we are now poised to achieve yet another milestone - The first ever plus-size fashion show in a mainstream fashion event like Lakmé Fashion Week! We are very thankful to Lakmé, IMG Reliance and Little Shilpa for being our partners," Aziz said.

Shilpa Chavan the designer said, “Fashion cannot be a ‘one size fits all’ entity. It’s a global movement and hence free for adaptation and experimentation, be it any size or shape. This initiative by aLL could not come at a better time as Social Media is also pushing for individualistic acceptance and confidence in being body positive amongst other issues."

"This support system, is a need of the times to stand for who you are and not confine to generalized notions of what is fashionable / stylish depending on your size, as the general population is plus sized as opposed to a model size. Beauty truly lies within and there is no better way to affirm this than with a plus size show with aLL at Lakmé Fashion Week. I am excited and above all, proud to be involved in this movement of sorts,” said Chavan.

The model audition will be held on 29th July at St.Regis, Mumbai, at the 8th floor in Alhambra. Registrations begin from 12 noon onwards

Additionally, participants will be mentored and will receive a makeover from Lakmé at the auditions.

Image: www.lakmefashionweek.co.in