ShareChat users connect with platform's regional features to convey traditional new year greetings
Kolkata/IBNS: ShareChat, an Indian social media platform, saw its large user base utilise its regional language features to convey greetings for the just conlcuded traditional community-specific new years celebrated across the country.
With both users and receipients housebound following the Covid-19 lockdown initiated throughout the country or the world for that matter, the platform was full of messages that spoke of faith, hope and belief.
According to the company, there were more than 1,90,000 user-generated content (UGC) on the platform, which used the local language features, including Malayalam, Tamil, Bengali, Assamese and Punjabi, on April 14 to wish their friends and families on the occasio of Vishu (Malayalam New Year), Puthandu (Tamil New Year), Pohela Boishakh (Bengali New Year), Baisakhi (Punjabi New Year) and Boha gBihu( Assamese New Year).
ShareChat generated over 35 lakhs shares of these UGC posts across different platforms with total view generated on the posts crossing over 16 crores, driving engagement of over 82 lakhs on ShareChat platform, the company said.
A snapshot of the posts provided by the company revealed --
VIshu- Over 50,000 UGC posts with over five lakh shares, driving engagement of over 25 lakhs with over five crore views.
UGC shared on the platform includes wishes, shares, new year songs, videos and special vishuselfie using ShareChat special VIshu filter curated for the day.
Puthandu- Over 90,000 UGC posts with 20 lakh shares, driving engagement of over 35 lakhs with 7.5 crore views.
Users shared new year wishes & status videos, also shared their home special prayer videos.
Baisakhi- 20,000 UGC posts with five lakh shares, driving engagement of over 81 lakhs generated 2.58 crores views.
Users shared new year wishes and status videos, also shared their home special prayer videos; special Vaishakhi songs including name art were trending on the language platform; users posted videos pertaining to history of Vaisakhi including relevance of holy water.
Pohela Boishakh- 30,000 UGC posts with over five lakh shares driving engagement of over 8.5 lakhs with over two crores views.
Users shared new year wishes and status videos, their home special prayer videos, feasts prepared and family pictures.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
