Simaaya inaugurates Poila Baisakh collection with cast members of Durga Sohay

The leading cast members of the movie ‘Durga Sohay’ - Tanusree, Sohini, Sampurna and Debjani, will be visiting the store to showcase the new Poila Baisakh collection. Simaaya’s collection of its ethnic best - saris, suits, lehengas, gowns, tunics and dresses, will take centre stage along with the leading ladies. Simaaya is the exclusive sari partner for the movie ‘Durga Sohay’.

“We are thrilled to welcome the cast members Tanusree, Sohini, Sampurna and Debjani to our store. Our Poila Baisakh collection has something for every discerning shopper looking to update their wardrobe this Bengali New Year,” said Mr. Rachit Agarwal, director at Simaaya.

Chiffons, floral prints and hand-embroidery in mulmul, Bangla’r taant, kotas, crepes, and printed saris, as well as gorgeous lehengas and salwar suits in pure cotton - Simaaya has it all.

“At Simaaya, we pride ourselves on unmatched quality blended with great design and workmanship, and our Poila Baisakh collection has some stunning pieces that we are sure will fly off the shelves,” said Mr. Mayank Agarwal, director at Simaaya.

Simaaya, Sasya and Siyaa are the three brands founded by Rachit Agarwal and Mayank Agarwal. Simaaya brings more than 10 designers under one roof. It also includes a bridal section. They stock an exclusive collection of some of India’s renowned fashion designers like Harpreet Narula, Paras and Shalini, Sayisha and several others.