Amagi expands TV Ad Network to US, Europe, Asia, GCC, Canada, Africa and Australia

The company’s landmark move will now enable Indian advertisers to reach more than 200 million viewers on these channels.

Amagi’s global ad network allows advertisers to target audiences across regions, while optimizing ad budgets and increasing their return on investments. Advertisers can buy ad spots through Amagi across its international network and target consumers across markets.
 
The company’s ad network will now be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. This opens up doors for several brands within India to expand their advertising footprint across the globe in markets of their choice. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.

One of the first Asian channels to pioneer Bollywood entertainment worldwide, B4U Network caters to the Asian diaspora worldwide and covers some of the important markets including USA, Canada, Middle East, and North Africa. The network’s collaboration with Amagi will attract several Indian brands to its platform. Zee Bangla, the first Bengali satellite channel, will also allow Indian advertisers to target the channel’s viewership base in Bangladesh through Amagi’s network.

KA Srinivasan, co-founder and head of global operations at Amagi, said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising."