Pulp Fiction redefines the concept of marketing

Out of the six major Bollywood and Hollywood films, pulp fiction entertainment, headed by the dynamic Neeta Shah has three releases on October 31, 2014: Roar-Tigers of the Sundarbans, Super Nani and Fury.

The conceptualization and implementation of the entire marketing plan for Roar created the much needed awareness around the non-star cast concept oriented film. Augmented Reality Kiosks set up at Colleges, Malls and Multiplexes across 14 cities Pan India created a youthful frenzy for the film. The participatory audience were introduced to the primary character of the film, as they got a chance to feature themselves with the majestic tiger in the virtual world and take back an exciting video home.

"This unconventional marketing hook was perfect for an unconventional subject like Roar. Not limited to stereotype media buying, Neeta encourages us to explore fresh ideas and strengthen the marketing space with a lot of aggression and determination. Her energy is tremendous," says Producer, Abis Rizvi.

For Super Nani and Fury, Pulp Fiction created brand alliances and strengthened the visibility and market presence of the films.

In the words of Ashok Thakeria, producer of Super Nani, "Neeta brings with her a fresh perspective that helps the team to get a real look and feel of the market dynamics. She provides a welcome reality check and together we work out the most cost-effective strategy. Her integrity and dedication is relentless. There's passion, it's not just another job for her."

Adds on Girish Wankhede, National Marketing Head for PVR Pictures Ltd, “I have worked with Neeta on Bollywood as well as Hollywood films and found her immensely focused and innovative. She always tries to bring lot of value to a project in terms of visibility and perception. She has this undying urge to hit the bulls eye with every film and this matters the most."

Says Neeta, "Many a time people equate Marketing to media buys. I believe marketing is creating "out of the box" properties that grab the required eyeballs through brand alliances and activities that help the producer save a considerable amount of money."