January 10, 2025 09:54 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Los Angeles wildfire toll climbs to 10, thousands of structures destroyed | 8 labourers still trapped in Assam's flooded mine even after 3 days of rescue ops | SC refuses to hear petitions seeking review of its same-sex marriage judgement, says there is 'no error' | 'They should wind up the alliance': Omar Abdullah on AAP-Congress fight over Delhi elections | Pune woman killed by her colleague in full public view for not paying back his money, no one intervenes | Los Angeles wildfire leaves 5 dead, forces 1 lakh including celebs to flee, Hollywood hills ablazed | PM Modi condoles death of six people in Tirupati stampede incident | Days after condemning Pak airstrikes, India in a first engages with Afghanistan's Taliban regime | 6 dead in stampede near Tirupati temple during token distribution to offer prayers | Prominent journalist-film producer Pritish Nandy dies of cardiac arrest at 73

YRF collaborates with East India Comedy for Detective Byomkesh Bakshy!

| | Mar 27, 2015, at 02:05 am
#YRF collaborates with East India Comedy for Detective Byomkesh Bakshy!
Mumbai, Mar 26 (IBNS): A new wave of digital initiatives, cross-promotion and content collaborations is on the rise. Movie marketers have been on the lookout for meaningful associations that help them garner eyeballs beyond the frontier.
In a recent initiative by Yash Raj Films, they released a digital video in association with one of the leading YouTube Creators in the comedy vertical – East India Comedy.
 
It’s an uncommon noir-mystery-comedy sketch featuring Sushant Singh Rajput and Anand Tiwari, released ahead of its upcoming film – Detective Byomkesh Bakshy!.
 
Stories help connect. Video collaboration works, especially so when you cross-promote channels that attract similar demographics.
 
When contacted, Anand Gurnani, VP – Digital, Yash Raj Films said, “An edgy and sharp film like Detective Byomkesh Bakshy! needs peripheral marketing that is equally sharp-witted and intriguing. With our YouTube Collaboration, we’ve attempted to do just that.” 
 
Sapan Verma from East India Comedy said, “DBB is a very unique film and hence we jointly decided to do a narrative sketch about detectives, something that’s never been done before in India.”
 
In the past, we’ve seen Yash Raj Films tread a similar path. They collaborated with various other YouTube Creators like The Viral Fever, 88 Keys To Euphoria, Sanjeev Kapoor, etc. for some of their recent movie campaigns.
 
India’s first true-blue detective is set to arrive. Dibakar Banerjee’s pulp noir Detective Byomkesh Bakshy! starring Sushant Singh Rajput, Anand Tiwari and others, hits theaters worldwide on Apr 3.
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
Special poster of Binodiini – Ekti Natir Upakhyan starring Rukmini Maitra launched at Kolkata's Binodini Theatre
Special poster of Binodiini – Ekti Natir Upakhyan starring Rukmini Maitra launched at Kolkata's Binodini Theatre Jan 04, 2025, at 03:32 pm
In Images: Special screening of Dev's Khadaan
In Images: Special screening of Dev's Khadaan Jan 04, 2025, at 03:19 pm
In images: Soham Chakraborty and Madhumita Sarcar's Felubakshi gets its teaser and first song release
In images: Soham Chakraborty and Madhumita Sarcar's Felubakshi gets its teaser and first song release Dec 28, 2024, at 09:28 pm
Related Videos
Imtiaz Ali takes tram ride in Kolkata as KIFF screens My Melbourne Dec 12, 2024, at 10:57 pm