February 12, 2026 04:38 pm (IST)
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KKR, Uber, Pepsi tie up for KKR fan experience
Kolkata, Apr 24 (IBNS) : There's a new partnership at the IPL this year, Kolkata Knight Riders (KKR), Uber, and Pepsi have gotten together to transform how KKR fans experience the IPL.
For the first time ever in Kolkata, at the tap of a button an ultra luxury car will arrive in minutes to whisk fans away to Crash The IPL Pepsi VIP Box. Besides watching the match from the extraordinary seats in the house fans also get a special KKR merchandise kit.
KKR will host a contest on their Twitter handle (@kkriders) on April 25. The winners of this quiz will unlock the VIPKnightRider view on the Uber app and a chance to ride to Eden Gardens in an ultra-luxury car for the match on 26th April 2015.
Getting to and from the stadium on match day is always a challenge, but Uber promises to change that experience. With a push of a button you can Uber it to Eden Gardens in a comfortable air-conditioned car. Fares start at just Rs. 9/km. Uber is even giving a free ride to all fans who download the app for first time. Use the code GOKKR to avail your first free ride, anywhere in India*.
Venky Mysore, CEO, Kolkata Knight Riders said, “We are continuously innovating to improve the experience for KKR Fans. This KKRKnightRider VIP experience is a first-of-its-kind at the IPL.”
Ashwin Dias, GM Kolkata, Uber, said: “As the official logistics partner for KKR, Uber wanted to provide a superlative experience. Fans get to ride to Eden Gardens in a Jaguar and watch the match from the best seats in the stadium.”
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