NBA Jam reaches Kolkata this week
After traveling to Jalandhar, Ahmedabad, Kanpur, Goa, Bhubaneswar, Jamshedpur and Lucknow, the touring basketball festival will travel to Bhopal, Nagpur, Surat, Coimbatore, Chennai, Guwahati, Bangalore, Kharagpur, Hyderabad, Pune, Kochi, Kozhikode, Delhi and Mumbai. Kolkata is the eighth of 24 cities which the event will travel to with over 3,500 teams participating across the country.
The National Basketball Association (NBA) and SONY SIX have partnered to bring the event back to India for the third consecutive year.
Actor and VJ Rannvijay Singha will be engaging youth in Kolkata on Jan 22 to grow the game of basketball and drive participation in NBA Jam. Fans in Kolkata will also have the opportunity to play with Rannvijay and get their picture taken with the actor.
St. Xavier’s College, Kolkata, will witness more than 100 teams participating in the 3-on-3 tournament. With many colleges participating, NBA Jam powered by Jabong.com will be the largest 3-on-3 tournament ever to take place in the city.
“We have been associated with NBA for over two years for NBAStore.in and have received a tremendous response from our fashion and sportswear customers,” said Mr. Nils Chrestin, interim CEO, Jabong. “We are thrilled to again collaborate with NBA Jam, which is going to be bigger than ever before and builds on Jabong’s passion to engage with the youth and sports enthusiasts across the country to increase awareness on basketball.”
“We believe NBA Jam powered by Jabong will not only boost awareness and participation in the country but also reinforce the footprint of the game and drive viewership for NBA programs available exclusively on SONY SIX,” said Sony SIX Business Head Prasana Krishnan. “NBA Jam 2015 will mark the third year of this successful association and we are elated to be an integral part of their journey.”
“The NBA Jam powered by Jabong has seen tremendous growth over the last three years and we are thrilled for its continued expansion as we travel to a record 24 cities this year,” said NBA India Managing Director Yannick Colaco. “Along with our partners Jabong and Sony SIX, we are committed to growing the game in India to get more youth to experience this unique festival.”
Image: Wikimedia Commons
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