Pepsi IPL reaches out to fans through Fan Park initiative
In addition to the 12 venues hosting the matches this season, Pepsi IPL 2015 will be taken to 15 cities across India through the Pepsi IPL Fan Park initiative giving the fans living far away from the live action relive the excitement and atmosphere that comes with watching an IPL match with friends and family in a public location.
Over 10,000 + fans in each of these cities will have a stadium-like experience on the weekends throughout the tournament as the matches will be made available on giant screens. Entry will be free and on a first-come-first-serve basis. With access to food and beverage stalls and music the fans will be able to feel like they are in the stadium. There will also be special areas earmarked for women and children.
Matches featuring all eight Pepsi IPL franchises will be screened at each venue, thereby enabling the fans to watch and celebrate their favourite teams and players.
Pepsi IPL Fan Park venue will be opened 2-4 hours before the start of the match in order to give the fans the chance to experience the pre-screening activation.
Venues have been chosen keeping in mind accessibility and connectivity, particularly for families and in close coordination with the broadcast partner Sony Max.
Anurag Thakur, Hon. Secretary, BCCI said: “T20 provides the perfect platform for us to grow the game and taking it to newer venues. During the summer months Fanparks will provide it an ideal outing for families. The Pepsi IPL Fan Park aims to bring the match venues to those who have not been able to watch a cricket match from the stands in a stadium so far. It will enhance the experience of viewing and following the game for thousands of loyal fans.
"We are working closely with all the state associations of BCCI as well as our broadcast partners and sponsors in delivering this. We are creating a scalable model with plans to add more centers in the years to come. I expect fans to turn up in large numbers and enjoy the cricket with their friends and family."
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