February 13, 2026 02:50 pm (IST)
Tendulkar inks bond with Ronaldo to promote Smaaash in Middle East
Mumbai, Dec 21 (IBNS) Cricket legend Sachin Tendulkar co-owned Smaaash Entertainment, a virtual gaming entertainment has signed soccer superstar Cristiano Ronaldo as they plan to foray into the Middle East, according to media reports.
Economic Times reported that the company is planning to launch a 65,000 sq ft gaming arcade in Saudi Arabia in mid of 2016.
The company has reportedly invested 15 crores for the development of the game.
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