Cathay Pacific, Cathay Dragon launch new digital Discovery platform
Complementing the airlines’ suite of inflight printed publications, the new online platform provides visitors with a broad range of articles and feature stories in a user-friendly layout, which fits all devices.
In addition to accessing the same content – including insightful travel features, interviews and inspiring photography – that appears in the monthly editions of Cathay Pacific’s Discovery and Cathay Dragon’s Silkroad, the platform will also be home to an array of exclusive digital features not available in print, including video and audio.
Cathay Pacific General Manager Product James Evans said: “Discovery and Silkroad magazine have been providing our customers with inspiring travel ideas over four decades. We are very pleased to provide a new online site for customers to enjoy the magazines on their own personal devices, wherever they are. We hope this site will pique travellers’ interest to experience great destinations across our network.”
Featured articles are digitally housed across four main content categories: Hong Kong, Destinations, Interests, and Our Stories.
The Hong Kong category highlights the best of what to see and do in our home city, while Destinations covers the most beautiful and inspirational places on the planet. Interests focuses on a range of personal activities, such as health and wellness, sports, shopping, and art and culture. Exclusive Cathay Pacific and Cathay Dragon content is included in the Our Stories section, featuring behind-the-scenes and aviation-related stories from within our airlines.
In addition, the Discovery website features video, audio content and photo slideshows to support print features across a wide range of subjects. These include insightful interviews, travel programmes and Cathay Pacific and Cathay Dragon-specific articles. Celebrities, musicians and professionals from Hong Kong and around the world will share their own success stories and travel experiences on a frequent basis.
This new digital experience is now available in English and Traditional Chinese and can be accessed by all internet-connected devices.
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