South African Tourism conducts 'Learn South Africa' Training Programme in India

After successfully hosting Module V of its popular classroom training session ‘Learn South Africa’ last year, South African Tourism commenced the sixth module of Learn SA for frontline staff of travel agencies in India from July 14th to Aug 4th , 2015. The interactive programme aims to intensify the destination awareness and understanding among the travel trade in India. Commencing in Goa, Learn South Africa is being held across 15 cities including tier-II markets.

South African Tourism’s popular training programme Learn South Africa is back with its unique class room style training. Learn South Africa training programme was launched in 2010 with the objective to further intensify knowledge about South Africa as a destination, amongst the frontline staff of travel agencies.  

 

Learn SA V in 2014 included training sessions and on ground education in South Africa. 

 

With an aim to train 1600 Indian trade partners,  Learn South Africa VI will cover the following cities this year – Goa, Ahmedabad, Jaipur, Delhi, Jalandhar, Lucknow, Kolkata, Mumbai, Pune, Hyderabad, Chennai, Trichy, Bangalore, Cochin  and Nagpur. 

This year South Africa Tourism has offered a lucky draw for participants.  One lucky travel agent from each city will get a chance to win an all expense paid trip to South Africa. 

 

South African Tourism has invited select South African suppliers to take part in the training programme to facilitate a more collaborative and mutually beneficial learning environment. This will provide an opportunity to interact directly with the South African suppliers and better understand the varied product offerings that South Africa presents to the Indian travellers. 

Commenting on the upcoming module of Learn South Africa, Hanneli Slabber, Country Manager, South African Tourism, India said, “Based on our research, we noticed that behavior of Indian traveler is changing, they look for more experience based and memorable holidays than simple itineraries. Keeping in mind the recent change, South African Tourism is investing a lot of time in educating the trade partners on how they can maximize from the offerings available. We have received encouraging response for Learn SA each year which shows that it is a perfect platform to enhance trade partners’ knowledge on South Africa.”


The participating suppliers for this year are – Abercrombie and Kent, Tsogo Sun, Extraordinary, Private Safari, Emirates, TravCare, Accor Hotels, South African Airways and SST. 

 

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination.